TRANSMEDIA

Case study and analysis of the movie “US” and why is it successful showing the meaning behind each details Why is it so successful? / What’s so interesting? - Although the movie is not as disgusting or bloody as other horror movie, but the place setting, the atmosphere in the movie is so real and frightening - It’s seems like a peaceful horror movie, but you can feel the horror - I think the part that makes people feel so real and horror is because the actors too, the face expressions, the same movement of each character  - It horror in a way that not the usual horror movie that kind of horror - The writer puts in a lot of hidden messages where it makes the whole movie interesting and strange , mysterious Hidden messages 1. The movie name : US It’s actually telling the meaning behind this name, which is the United States. In the movie, someone asked the girl, who are you? She said, We are americans. It actually wanted to reflect the society of...

Extra Reading 3 Case study and analysis on theNaruto transmedia platform and why it is successful. Naruto is an outstanding and successful transmedia. Their cross platform media text has come a long way from the basic manga comics in Japan to the mainstream market in the west as it operates across space in a very interesting manner. (Ryan Bicheranloo, 2014). It features powerful contents that determine its current success. What makes it so successful is the emotional and breathtaking adventures which always bring tears to the audience. (Ryan Bicheranloo, 2014). The deep morels gives the audience know what it means to stay focused in life and what it means to be a human no matter the pain and challenges life throws at us. The show can be seen as a very positive motivation series which influences people and wakes many people up who are going through distress in life.  Naruto is actually an animated story from Tokyo Japan which made its way into the mainstream market with a hug...

Extra Reading 2 Having an analysis of Despicable Me movie on the element of story. _________________ References Wilson, N., Wilson, N., Winges-Yanez, N. and Joiner, K., 2010. Feminist Film Analysis 101: A Case Study Of “Despicable Me” . [online] Ms. Magazine. Available at: <https://msmagazine.com/2010/08/23/feminist-film-analysis-101-a-case-study-of-despicable-me/> [Accessed 16 May 2020]. AcademicHelp, 2014. Despicable Me: Free Movie Review Example . [online] AcademicHelp.net. Available at: <https://academichelp.net/samples/academics/reviews/movie/despicable-me.html> [Accessed 16 May 2020]. Barraclough, L. and Barraclough, L., 2012. Case Study: ‘Despicable Me’ . [online] Variety. Available at: <https://variety.com/2012/film/markets-festivals/case-study-despicable-me-1118053190/> [Accessed 16 May 2020].

Extra Reading 1 Case study on the Dark Knight transmedia platform and why is it successful. 1. Case study Transmedia storytelling is the practice of designing, sharing, and participating in a connected story experience across multiple traditional and digital delivery platforms. It is for entertainment, advertising and marketing, or social change. (UNSW Sydney, 2020). Before they released the new Batman movie, The Dark Knight, they came out with a campaign called “Why So Serious?”. (gary rosen, 2020). This is not a normal campaign to market their movie, but it is a very strategic marketing campaign. They used few ways to bring the people into this campaign: a) Crossmedia strategy The campaign used cross media strategy, which is using more than one media to reach an audience. It was a game started online and spilled into the real world. More than 30  websites are created and some websites are “created” by the “joker”. The users will be contacted by the charac...