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1. group assignment progress (description of our web series)

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In the past few years, there have been numeral theories appearing in medias, televisions, movies, story narratives and game studies that feature the rise of transmedia, cross-media and distributed phenomena. The theory of transmedia practice involves the implementation of multiple media platforms to convey a fictional world. Television show nowadays is no-longer just a typical television show, it may have also involved specially crafted books and feature films that are all part of the storytelling. Same goes to websites. For example, Richard Kelly’s 2001 Donnie Darko website, besides just advertising and featuring the film itself, it also reveals details of the character’s lives after the ending of the film plot. (Christy, 2009) Transmedia storytelling was coined by Henry Jenkins. It represents a process where basic elements of a fiction are distributed systematically across multiple channels for the purpose of creating a unified and coordinated entertainment experience. (Jenkins and
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2. group assignment progress (audience & key influence)

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Key influence / market research  The idea of the “Unleash with Hana” web series is a completely different storyline, with different characters. Each story seems separated but it shares the same theme, which is public humiliation, and taking place in the same universe . People may be confused when watching each story, wondering about the connectivity. However, it somehow has details and clues to connect each story to reveal the endings, where at the end of the story, the three characters are the same person. Yet, each story consists of detail and meaning behind it to stand on its own. Inspired from the Black mirror series, there are teasers in each medium we used for the web series to have interaction with the audience, such as the captions in Instagram, the tweets in Twitter and the clue in the video. It is a skill where we lead the audience to participate in the story and find clues within the three stories to reveal the endings. Audience Research User-centered
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3. group assignment progress (originality)

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Storytelling is an important marketing tool for brands looking to ground their business strategy with messaging that is significant, emotionally engaging, and valuable. During past times, companies convey messages to consumers on a basic level which is through advertising. Even though this includes various methods like brochures, flyers, posters and advertisements in traditional media, it was only advertising. There was not much interaction involved. This kind of one-way street was effectively a monologue. Brands today need to be storymakers, no longer about broadcasting messages as a storyteller. In recent days, companies have started evolving the traditional marketing ways into a more advanced approach to digital storytelling and multimedia asset development. (Deans, 2016) It is called the transmedia marketing where the content can be offered through videos, blogs, ebooks, social networks, games, and more. Narratives were developed across various media in order to deliver unique pie
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4. group assignment progress (personal contribution)

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Group projects require teamwork, however, it is not that everyone does the same position. Any successful team needs people to take on roles as our professional life is a team sport. (ART MARKMAN, 2020). Throughout the whole project, two of us separated to do the parts we are good at. We managed to finish our part and gained experiences, as we came across with skills that are new to us. It seems a small project but it requires a lot of team working skills to bring our project to the best outcome. We learned how to work and give updates with each other, which updates within group mates are important. It is to ensure each of us can work effectively and achieve a happier yet more productive team. (olivia, 2020) . Starting from doing research and ideas brainstorming, to the execution of a project, we knew the knowledge and steps to create a transmedia project. As such, my role in this project is Web Application and Social Media Lead developer and Project Coordinator. The responsibili
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