9. group assignment progress (progression - Marketing)

9. Progression - Marketing 

9.1 mindmap 

Before kick start with the illustration of social media, we did a mind map brainstorming session for the marketing part. The first phase of campaign is the web series and each transmedia. However, to make the campaign go more viral and to let the audience know there’s a campaign, marketing is needed to boost the views. Therefore, the 2nd phase is having some marketing boost. The goal is to bring the audience from the instagram (where the ending reveals) back to our campaign website. Meanwhile, promoting the product of H'ANA too.

figure 1 : marketing strategy mind map

9.2 the idea (content)

After having brainstorming session and discussion with lecturer, we made a conclusion and digital sketch for a better understanding. How we did the marketing strategy is by asking ourselves the 5ws, which is when, why, what, how and where.  

figure 2 : social post planning for Instagram and Facebook

a) What

- relates back to our website

- bring the audience back to website and gain awareness of the brand

- promoting at social media too

b) When

- before, during & after campaign are released

c) Where 

- instagram

- facebook

- post 1 : web series promotional post (is coming soon)

- post 2 : web series promotional post (released now, check out our website)

- post 3 : we have a treat specially for you (introducing the voucher code game)

- post 4 : steps to redeem the voucher code

d) How

- we have a voucher code…

- voucher code can be used at our mobile apps

- voucher code can be as a gift to participants in this campaign who submit the correct answer to us (well, it will act like a mini game for the participants as an interaction with audience)

- it is a pass for them to call for action too (to unleashed themselves)

- steps :

figure 3 : steps to redeem the voucher code & the marketing strategy

9.3 progression 

After confirming the ideas of marketing, it is time to execute with the layout and design of the social post and posters. There are trials and errors, which we aimed to bring the best message in the post. 

figure 4 : social post progression

figure 5 : social post progression

9.4 mockups

To show a clearer visual to the client, we did mockups for the social post and the key visual of the campaign as well as the posters for promotional purposes. Well, it is indeed an interesting experience for us since we are not only doing design and transmedia but also considering the marketing part for the campaign.

 

figure 6 : instagram social post mockups

 

figure 7 : facebook social post & cover mockups